Technology changed product placement (and you didn't even notice)

Over the past few weeks, Avicii fans in the US have been unknowingly drawing an association between their favorite Swedish DJ’s proghouse hit “Lay me Down” and orange-flavored cognac. Everywhere else in the world, the brand is never seen – a plain wall lies in its place. It’s one of the first examples of a new kind of temporary product placement called “digital insertion.” Typically, product placement currently takes the form of a lingering product shot – like a Beats Pill speaker at the start of a Miley Cyrus video. With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It’s a creepy concept, but it could change advertising forever.

I really hope this isn’t the future but deep down inside I know it is.