McDonald's is bringing touchscreen ordering to the US

22 Dec 2014 • engadget.com

It turns out that people aren’t eating as many McHamburgers as they used to, which is a big problem if your business is all about slinging meat. So McDonald’s is hoping the novelty of its “Create Your Taste” ordering kiosks will lure some customers back in.

Yeah. The only thing keeping me away from McDonald’s is that I wanted to place my orders on an iPad. Not.

But don’t fret for the underpaid cashiers – they’ll now be underpaid pseudo waiters that deliver your food to your table (like a real restaurant). It’s hoped that this blending of not-so-fast food, technology and choice will be enough to win back younger, more health-conscious customers and rouse the company out of its slump.

I don’t think this is the problem either, but good luck with that. How about serving food that’s actually healthy? Then the question becomes if it’s actually good for you, is it really McDonald’s anymore? I think that is a branding issue.