The Benefits of Selling Software outside the Mac App Store

Imagine if your app made $30,000 in the first month it launched. That’s great, apart from the fact that you have to give Apple $9,000 of that. Is the service they provide really worth that much? I’m not so sure it is. Now lets look at a real world example, RapidWeaver has been on the Mac App Store since it opened in 2011 and has generated over $2,000,000 in revenue. Apple has taken $600,000 (USD) of that in fees. Ouch!

Yikes. At that rate I’d be reconsidering too.