Feet-on with the Digitsole warming smart insoles

Sure, the idea of smart shoe insoles may sound a tad ridiculous when just about everything tracks our steps. But how about insoles that can also warm up your toes? We had a chance to try out the Digitsole warming smart insoles at CES, and while they weren’t world-changing enough for us to drop $200 on them, they certainly worked as advertised. I felt my foot gradually warm up to the point of toasty when I tested them, as if I was sitting in front of a roaring fire (except I was actually standing in a chilly Las Vegas convention room). Digitsole can reach up to 120 degrees Fahrenheit, and its battery (rechargeable via USB) lasts six to nine hours.

I have heated seats and a heated steering wheel - but heated shoes just sound so ridiculous to me. But why?