Withings launches a cheaper version of its analog fitness tracker

Who says that activity trackers can’t be stylish? Certainly not Withings, which combined its pedometer know-how with Swiss watch-style design to produce the Activité. If there was one downside, it was that the unit retailed for $450, putting it well out of the reach of ordinary folk who cared about their fitness and looking good. Thankfully, the company has been sympathetic to our plight, which is why it’s announcing a $150 version of the device, the Activité Pop.

I may have linked to their more expensive offering before. This has me really tempted. If the Apple watch doesn’t pan out or I decide to go just a little more analog with my life this looks like a really sweet spot.