Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?

20 May 2015 • marketingland.com

Every argument Facebook has made for this program, Google could make as equally valid. Facebook’s move — which is backed initially by major publishers including Axel Springer’s Bild, will enable Google to have exactly the same type of program, if it wants. That’s especially ironic when Axel Springer is so critical of Google just linking to its content. How’s it going to feel when Google wants to actually host that content?

Storm’s a brewing.