IMAX’s absurd attempt to censor Ars

21 Jun 2015 • arstechnica.com

But that’s all a bit of an aside, because the important point is that despite Ruby’s fantastical interpretation of what a trademark means, we’re actually allowed to say whatever we want about IMAX. I can say IMAX screens look like SteamVR, or that they look like my 47” Vizio TV, or that they remind me of purple bunnies. We can review IMAX directly, we can compare it to other products, we can love it, we can hate it—all without IMAX’s permission.

The standard in trademark law is to determine whether there’s infringement by detecting whether there would be a “likelihood of confusion” between two products. But again, we’re very far away from that test here. That standard would only apply if we were selling movie tickets; there are no consumers who confuse reading an article about virtual reality with going to the movies.

Preach it Ars.