Who's Actually Buying iPods These Days?

19 Jul 2015 • birchtree.me

With this week’s update to the entire iPod lineup, many have been asking “who are iPods even for these days?” Well, I worked the last 3 years managing an electronics department for Target, and have sold a lot of Apple devices over that time. Since Apple doesn’t break down demographics for who is buying each device, I thought I would share my experience.

Worth a read if you were wondering, as I was.