16GB is a Bad User Experience

25 Sep 2015 • david-smith.org

The storage capacities of iPhones aren’t a side effect, they are a choice. I cannot begin to imagine the amount of discussion, research and thought that Apple has put into the capacities of their headline product. I’m sure bumping up the base model to 32GB would cost the company more and so by holding the line at 16GB for another year they will increase their profits. This near term benefit will surely help their balance sheet in their next earnings call but comes at the cost of the day-to-day experience of some of their customers.

In the end Apple has decided to continue offering a product that will almost inevitably fail their customer at some point, and potentially fail them at a moment of deep personal importance.

I hope Apple is listening. This feels a lot like the Apple that used to always sell their entry-level machines with never enough memory. Please let’s not bring back those times.