How many streaming services can the market support?

Right now we have Netflix (from $8.99 a month), Hulu Plus (from $7.99 a month), Amazon Prime (from $8.99 a month), DirectTV (from $35 a month), Sling (from $20 a month), PlayStation Vue (from $39.99), YouTube TV (from $34.99), HBO Now (from $14.99 a month), Showtime (from $10.99 per month), Starz (from $8.99 per month), CBS All Access (from $5.99 per month), and others.

Sure, some of the offerings overlap. However, if more companies like Disney decide you have to pay them directly for their individual content, the bill for those who have “cut the cable” (or plan to) may end up too high

This is exactly what some have been asking for forever - de-bundleing of cable packages. Turns out we may not like the end result of paying for everything a la carte after all.