iPhone X hijacks Apple.com days before preorders

25 Oct 2017 • cnet.com

Visitors to the site now will be greeted by a large image of the phone and a reminder that it will be available for preorder one minute after midnight on Friday, Oct. 27 – a little more than two days from now. A slew of images below the main pic go on to highlight the different features of the device.

Hijacks is a mighty strange word to describe marketing of a flagship product on a companies own homepage.