Conservative web development

Today I turned off my ad blocker, enabled JavaScript, opened my network monitor, and clicked the first link on Hacker News - a New York Times article. It started by downloading a megabyte of data as it rendered the page over the course of eight full seconds. The page opens with an advertisement 281 pixels tall, placed before even the title of the article. As I scrolled down, more and more requests were made, downloading a total of 2.8 MB of data with 748 HTTP requests.

This is ridiculous. It’s amazing the web works at all.