How Did Wal-Mart's IPhone Discount Defeat Apple's Price Controls?

20 Sep 2013 • businessweek.com

Wal-Mart essentially might have said: Look, you need low-income buyers, and we have plenty of those. Knock $20 off each phone for us, and you can lock in the bottom of the buying pyramid while maintaining some of your brand’s luxurious luster.

Yeah. I’m sure that’s exactly how it went down.