Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple’s Stock

01 Mar 2014 • macobserver.com

What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR’s advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader. […] He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

So proud to be an Apple customer and share holder.  Sounds like the company is in great hands with Tim. ​