LifeLock CEO’s Identity Stolen 13 Times
25 Jul 2014 • wired.comApparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.
LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.
That’s 12 more times than has previously been known.
Should I feel like a schmuck for paying for this service for a few years now? They used to actually remove you from mailing lists and request yearly credit reports and a few other useful things. The reduction in junk mail alone was worth $10 a month the first year. Over the years it seems like the service provides less and less.
Evidentially they aren’t allowed to request your removal from lists on your behalf now (or they stopped doing it for some other reason - I can’t really remember). I think they still request credit reports but the credit agencies just send a letter acknowledging the request then telling me I need to make the request myself “for my protection”.
Safer or not… I used to get a warm fuzzy feeling that I was protected… but I think the feeling has now faded… I guess it’s time to find out what stupid hoops they are going to make me jump thru to cancel my service - seems you can’t simply do it online.