Battle of the Box

19 Aug 2014 • stratechery.com

In other words, what we have here is one of the more interesting business experiments we’ve ever seen: is it better to have established a firm foundation in the top-down enterprise market that actually matters – i.e. Box – or to have built tremendous goodwill and customer loyalty with actual users – i.e. Dropbox?

Great read about selling to consumers vs enterprises - Dropbox vs Box.