SheTaxi's Uber-for-women service launches in NYC later this month

03 Oct 2014 • engadget.com

As sad as it is to admit it, there are a lot of creeps in this world, which is why we wouldn’t blame anyone for feeling nervous about getting a late night taxi. That’s why a new startup is launching SheRides in NYC and SheTaxi in Westchester County and Long Island, an app-based car service for women that only employs female drivers. In the same way that Lyft operators adorn their hoods with a hot pink mustache, SheRides drivers will wear a pink scarf to identify themselves to passengers. The app will ask a user if they’re female, or if there’s a woman in their group, and if not, they’ll be directed to another app-based car service.

Not sure if this is genius or a really terrible idea.